The role of VoIP resellers

The role of VoIP resellers

by Kristen Kiya

Reselling opportunities in IP telephony services have become prevalent in the present day world. New business avenues have opened up and the VoIP resellers are making the most of the up-beat market conditions. The traditional phones have been replaced with voice over IP solutions - and the demand for IP telephony services is on the increase.

The concept of call termination takes on added significance within this framework. In call termination, calls are routed over the Internet. It becomes possible to send data, voice and video simultaneously over the same network. More than one call can be made at a single point in time - and that too at very high speeds. These features have significant importance - especially when one is talking about meeting the needs of corporate users such as contact centers, call centers and other entities. As a matter of fact, industry trends show that the corporate users are more than eager to benefit from the innovative solutions that are on offer.

The SMBs and call centers are very much enthusiastic about making the most of the IP telephony solutions to improve their business efficiencies and to reduce their costs. The business VoIP resellers fill in the void for the same in specific geographic locales.

And it does not take too much to become a branded VoIP reseller. A corporate entity does not need to have know-how on the technical aspects of voice over ip to become a reseller. All that is needed is an extensive client base and a "more than adequate" marketing presence. A corporate entity that fulfil these two conditions can become a branded reseller of VoIP- and that too without any trouble. To achieve this, it has to subscribe to the VoIP reseller programs that are offered by the service providers.

It can then acquire the know-how and the infrastructure from the service providers that would be necessary for call termination; the same can then be sold to end-users and customers - sometimes, even with specific brand names.

Quite a few players are taking advantage of the VoIP reseller opportunities in this domain and making their presence felt.