VoIP Reseller Programs - Creating a dynamic reseller channel

VoIP Reseller Programs - Creating a dynamic reseller channel

by Kristen Kiya

Catering to the communication needs of the SMB (small and medium level businesses) market is not a problem any more. An ever increasing reseller channel is being created and attractive VoIP reseller programs have quite a lot to do with this trend. Several network solution companies have come up that offer innovative reseller programs - programs that act as motivation to enterprises and institutions having second thoughts about entering this highly volatile market.

The VoIP resellers stand to gain in two ways. One, there is a significant increase in their product portfolios. Second, there is a concomitant improvement in the profit margins. The network solution companies also benefit significantly through these deals - they are able to increase the sale of their innovative products pertaining to Internet telephony and create a distinct identity for themselves. In the ultimate analysis, the VoIP reseller programs are instrumental in catering to the needs of small and medium level businesses in the communications domain. Moreover, these reseller programs help in building formidable customer relationships.

There are times when branded VoIP resellers have to accomplish a stipulated number of sales to benefit from such programs. A few of these programs are designed to appreciate the loyalty of existing resellers. Firms having a wide portfolio of marketing and sales collaterals stand to gain from certain other specific IP reseller business opportunities.

The product portfolio is created to accomplish two things. First and foremost, they cater to the needs of the SMBs. Secondly, they enhance the business opportunities for resellers. A relationship value chain is built up - wherein providers of VoIP are responsible to the resellers and the resellers in their turn are responsible to the end users.

The programs come with the best available features that are targeted to take care of SMB needs. Care is also taken to ensure that the installation process is easy and straightforward and there are no inherent risks involved.