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Saturday, February 23, 2008

Branded VoIP Resellers: Growing with time

Branded VoIP Resellers: Growing with time.

by Kristen Kiya


The way we communicate is never the same as before what with the advent of innovative IP technology. Voice over Internet Protocol, or VoIP as it is commonly called, is getting more and more popular with each passing day thanks to the cost efficiencies that it can bring about in the organizations going in for the switch from traditional telephone systems to IP telephony. The demand for this innovative technology and its applications is growing each day. From large corporations, SMBs, contact centers, call centers to individuals as well as residential users, different entities from diverse backgrounds are going in for this change. The importance of branded VoIP resellers can be understood in this context.

As a matter of fact, the business opportunities in the domain of VoIP reselling cannot be denied any longer. However, potential resellers need to understand certain factors before jumping into the reselling bandwagon. They should be aware of the interplay of different factors that motivate a customer to make that all important decision in favor of voice over IP. A basic understanding of the causes behind the failure of several startup companies in VoIP reselling could be of help. It always pays to enter the highly volatile domain of IP telephony armed with all this knowledge.

There are quite a few service providers of repute that offer branded reseller services to startups, SMBs and other interested corporate entities. The VoIP resellers, or corporates wanting to make their mark in this sector, can make the most of these services to set up their own businesses. They can then cater to the needs of the clients in their respective geographical domains and devise attractive deals and packages for their use. A VoIP reseller armed with a proper business plan can change the way it conducts itself in the corporate world.

A branded reseller of VoIP can sell the voice minutes obtained from a service provider under their own brand names. And it does not take a lot of effort to become one. Many of the reputed providers of these services offer business plans for VoIP wherein they are able to sell the products and services as well as build their brands in the process. However, the resellers going in for such a VoIP business reseller opportunity should take care of certain factors. They should ensure that a technical support is in place 24 hours a day and 7 days a week.

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