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Friday, February 29, 2008

VoIP Reseller Programs: Easy to venture

VoIP Reseller Programs: Easy to venture

by Kristen Kiya


The innovation and advancement in the telecommunication industry is a continual process, or it can be said that, VoIP services are growing rapidly. The business houses, small & medium businesses and even residential users are increasingly adopting IP telephony services to reach new heights in communication. As a matter of fact, the basic motive of using internet telephony services is not only restricted to lowering call expenses; the motive has extended to provide users with the experience the enhanced communication. Thereby, business houses or residential users that are using traditional telephone systems or PSTN services are promoting internet telephony services for their day-to-day communication. The latest voice over IP technology is facilitating easy and cheap vocal communications across boundaries. The IP services are allowing users to talk, send and receive voice as well as video over single IP networks.

With this trend, the latest IP services have created the concept of information explosion, all over the world. As a matter of fact, these powerful services have achieved greater importance, as there is a reduction in calling costs, a simplification of the management system, and a promotion of real-time collaboration. Considering these facts, more and more business users are stepping into this domain for availing the benefits of the same. With VoIP, business houses have lowered down their monthly telephone bills by more than half as compared to the cost of PSTN services. With the passage of time, VoIP services and opportunities are on a rise. Moreover, it has given opportunity to VoIP providers, wholesalers and retailers or resellers to excel in this domain.

The VoIP reseller plays an important role in the communication chain. As a matter of fact, they ensure that end-users avail the benefits of high-end IP telephony solutions and that these solutions reach a maximum number of users, who could be located anywhere across the world. Thereby, by availing the benefits, end users enjoy longer distance as well as international calls - more efficiently and economically - than pre-existing PSTN services.

Like any provider or wholesaler, reseller also plays a huge role in spreading the IP services across the world. Anyone with an extensive customer base in a particular domain can venture into this field. With efficient and effective team of marketing, a business entity can make the best use of a VoIP reseller business opportunity.

The VoIP reseller builds an essential pivotal link between the wholesaler and end-users. Therefore, to offer the services to end users, resellers avail some portion of the IP switch from the wholesaler. The wholesalers sell their services to resellers in the garb of two VoIP reseller programs- private label and white label VoIP or platinum plan. No doubt, both these programs are profitable and easy to use, as the market is swamped with reseller opportunities.

The only difference between two programs lies in branding. In a white label VoIP reseller program, resellers re-brand their services to sell them under their own name. While, on other hand, in private label VoIP programs, resellers sell these services to their end-users; the issue of branding do not come into the picture. Therefore, it is essential for VoIP resellers to choose the right service providers or wholesalers to deliver a range of services more efficiently within established quality parameters.

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